About MAssist

We build the platform behind field-first distribution.

MAssist is a connected ecosystem featuring Sales Force Automation (SFA), a Distributor Management System (DMS), and other channel partner applications designed for brands and distributors operating field teams and offline supply chains, from the carrying and forwarding agent's warehouse all the way to the retail outlet.

Request a demo Our story
Powering networks across
IndiaUAEMalaysiaAfrica
400+Enterprise Customers
3M+Retail outlets reached
125K+Daily field users
350+Product & tech experts

One platform · SFA + DMS

Order booking, distribution, trade schemes, claims and analytics - live on a single connected system.

What is MAssist?

MAssist is a connected ecosystem featuring SFA (Sales Force Automation), DMS (Distributor Management System), and other channel partner applications built by InnThink Technologies for field-intensive, distribution-led industries - FMCG/CPG, alco-bev, cosmetics, pharma, building materials, chemicals & fertilizers, consumer durables & electronics, apparel and automotive. It combines order booking, beat planning, distributor inventory, trade schemes, claims and analytics across the network, giving brands a real-time view of the field instead of reconciling data across disconnected tools.

Our story

From a CRM for field teams to a platform built for distribution

MAssist didn't start out as an SFA and DMS platform. It began as a CRM and lead-management product from InnThink Technologies, built for outbound sales teams that covered ground the same way a distribution rep does today. That focus on people working outside an office - not behind a desk - has stayed constant ever since.

01
Where we started

A tool for field-heavy sales teams

Our early product tracked field and telesales executives, with geo-fenced attendance and visit tracking that were unusual for their time. Understanding how field teams really work became the foundation everything else was built on.

02
Where we are now

A dedicated SFA & DMS platform

That same field-tracking foundation was rebuilt into a dedicated Sales Force Automation and Distributor Management System, purpose-built for brands managing complex, multi-tier distribution networks across many industries and geographies.

How we work

What we believe about field sales software

Three convictions shape every decision we make about the product - from the first screen a rep sees in the morning to the analytics a national sales head reviews at night.

01
Motivate, don't just monitor

Software that inspires field teams

Field sales software should motivate reps with gamified incentives and nudges, not just track them - driving genuine engagement rather than compliance for its own sake.

02
One platform, not a patchwork

Every motion on one system

Order capture, distribution, merchandising, retail execution and analytics run on a single connected platform - one consistent view of the field instead of reconciling disconnected tools.

03
Built for complexity

Designed for the real world

Multi-tier distribution, scheme-heavy trade, offline-first geographies and industry-specific compliance are the default case we design for - not edge cases to work around.

Who we serve

Industries running on MAssist

MAssist is purpose-built for distribution-led brands across India, UAE, Malaysia and Africa, and more broadly for any business running an offline supply chain with a field sales team.

Fast-moving

FMCG, CPG, FMEG & Beauty / Personal Care

General trade and modern trade distribution at scale - high-frequency beats, dense outlet coverage and scheme-heavy secondary sales.

Regulated

Pharma, Alco-Bev, Chemicals & Fertilizers

Compliance-heavy, traceable distribution - state-wise rules, seasonal demand and structured claims across cooperative and private networks.

High-value

Durables, Apparel, Building Materials & Automotive

Electronics, seasonal SKU-heavy apparel, weight-based building materials and multi-tier workshop & garage networks.

Explore all industries we serve
  • Century Plyboards company logo
  • Iffco Tokio
  • Nykaa
  • Colorbar
  • Rupa
  • Volvo Eicher
  • Times of India
  • Samsung
  • kajaria
  • Heilderburg Cement
  • Friends
  • Denver
  • Casio
  • Bikaji
  • Bharat Petrolium
Platform scale

Trusted by brands running distribution at scale

400+Enterprise Customers
3M+Retail outlets on the network
125K+Daily active field users
350+Dedicated technology experts

Integrates with the stack you already run

SAP Oracle Microsoft Dynamics Tally Busy Power BI SAP Oracle Microsoft Dynamics Tally Busy Power BI

Why brands choose MAssist

01

One connected platform - SFA and DMS on a single system, so field execution and distributor-side data stay in sync without manual reconciliation.

02

Configurable, not custom - free-flowing hierarchies and a no-code Scheme Engine adapt to each channel and industry without fresh development for every rule.

03

Offline-first & fast to deploy - orders keep flowing in low-connectivity geographies, and most brands go live in about a week with guided onboarding.

04

Built and supported in-house - designed, developed and backed by InnThink's own product, engineering and support teams with 24x7 support.

The company

Built by InnThink Technologies, based in India

MAssist is a product of InnThink Technologies Private Limited - designed, developed and supported in-house, and headquartered in Noida with offices in Bengaluru and Mumbai.

01
Who we are

A product company, not a reseller

InnThink Technologies designs, builds and supports MAssist end to end. The product, engineering and support teams that build the platform are the same teams that onboard and back your rollout - with 24x7 support over chat, email and phone.

02
Where we operate

Based in India, powering networks globally

From offices in Noida, Bengaluru and Mumbai, MAssist powers distribution networks across India, UAE, Malaysia and Africa - with further expansion underway - from the C&F agent's warehouse to the last dealer counter.

FAQs

What does MAssist do? add

MAssist is a unified Sales Force Automation (SFA) and Distributor Management System (DMS) platform for field-distribution businesses, covering order booking, beat planning, distributor inventory, trade schemes, claims and analytics on one connected system - in place of separate tools stitched together with spreadsheets and phone calls.

Who is MAssist built for? add

MAssist is purpose-built for FMCG/CPG, alco-bev, cosmetics, pharma, building materials, chemicals & fertilizers, consumer durables & electronics, apparel and automotive brands, and more broadly for any business that runs an offline supply chain with a field sales team.

Who is the company behind MAssist? add

MAssist is a product of InnThink Technologies Private Limited, an India-based software company. The platform is designed, developed and supported in-house by InnThink's product, engineering and support teams.

Where is MAssist based? add

MAssist is headquartered in Noida, Uttar Pradesh, with additional offices in Bengaluru, Karnataka and Mumbai, Maharashtra.

How fast can a business go live on MAssist? add

Most businesses go live within about a week, with guided onboarding, data migration support and configuration tailored to their sales hierarchy, followed by continuous training and 24x7 support over chat, email and phone.

Get started

See MAssist running on your distribution network.

Book a free demo and we'll walk through how SFA and DMS work together for your field sales and distribution setup - built around your channel, hierarchy and schemes.

Request a demo