MAssist configures a single SFA + DMS platform around how AlcoBev actually sells in India: on-premise at bars and restaurants, off-premise at retail liquor vends, and a distributor-led secondary sales chain that changes shape at every state border.
AlcoBev brands sell through three motions at once - on-premise consumption at bars, restaurants and hotels; off-premise retail at licensed liquor vends; and a distributor-led secondary sales chain that changes structure at every state border, since alcohol is a state subject in India. MAssist configures one SFA + DMS platform around all three, instead of a tool built for a single general-trade visit and one national scheme.
Each module is a live part of MAssist's SFA + DMS ecosystem, configured for AlcoBev's on-premise, off-premise and distributor workflows - with a state-wise, zone-wise hierarchy and a no-code Dynamic Scheme Engine underneath.
On-premise accounts run on relationships and activations, not just orders - and schemes change state by state.
Outlet, distributor and territory-level dashboards that separate on-premise and off-premise performance - with mAIsy nudges and forecasting in the workflow.
Analytics pageClose orders, collect payments and issue invoices on the spot, wherever direct or counter selling happens.
Mobile POSA no-code CRM layer for HORECA key accounts, on-premise relationships and distributor onboarding pipelines.
Explore CRMEach channel runs on a different rhythm. MAssist keeps them on one platform so a scheme change, a stock update or a beat deviation shows up everywhere it matters - not just in one team's spreadsheet.
Bars, restaurants and hotels - tastings, brand activations and engagement through the Promoter App, with geo-fenced visits and outlet-class beat plans.
Coverage, availability and speed at the counter: a journey planner, SKU-level order booking, and the correct slab/QPS scheme applied automatically.
Real-time distributor stock, secondary-sales visibility to the outlet, GST-compliant multi-state billing and claims settlement.
Integrates with the stack you already run
Three motions, one platform - separate on-premise and off-premise visit types and KPIs, plus the distributor chain, all on one connected system.
State-wise by design - a free-flowing hierarchy and Dynamic Scheme Engine let you configure structure, targets and schemes per state or zone, without a new build.
Offline-first in the field - reps and promoters log visits, activations and orders without a signal; data syncs the moment connectivity returns.
mAIsy in the workflow - nudges, forecasting, KRAs and gamification for spot sellers and promoters, on ISO / GDPR / DPDPA / VAPT / CMMI Level 3-aligned infrastructure.
AlcoBev brands sell through three distinct motions at once: on-premise consumption at bars, restaurants and hotels; off-premise retail at licensed liquor vends; and a distributor-led secondary sales chain that changes structure at every state border, since alcohol is regulated as a state subject in India. A platform built only for general-trade FMCG visits does not model on-premise activation, spot-selling, or state-wise scheme variation.
Yes. MAssist's SFA layer supports separate visit types, KPIs and beat plans for on-premise accounts such as bars, restaurants and hotels, and off-premise retail outlets such as liquor vends, while the DMS layer keeps distributor inventory, billing and claims common across both channels - so on-premise and off-premise data sit in one system instead of two.
Since alcohol is regulated state by state in India, with each state running its own excise department, licensing and permit system, MAssist's free-flowing hierarchy and Dynamic Scheme Engine let brands configure sales structures, targets and trade schemes independently by state or zone, without commissioning new development work for every state's rules.
Yes. MAssist's DMS tracks secondary sales from distributor to retail outlet in real time, alongside distributor inventory, GST-compliant billing across state boundaries, and claims settlement - giving AlcoBev brands outlet-level visibility into what is actually selling rather than only what has shipped to the distributor.
Yes. MAssist's Dynamic Scheme Engine applies quantity purchase schemes, slab discounts and other trade promotions at the outlet, distributor, channel or geography level without coding, so an on-premise account and an off-premise retail vend in different states can run different scheme structures from the same platform.
Timelines depend on the number of states, distributors and outlet types involved, but most MAssist SFA and DMS deployments go live within a few weeks, with guided onboarding, data migration and configuration handled by MAssist's implementation team before field teams start using the app.
See how MAssist's SFA and DMS run on-premise, off-premise and distributor-led liquor sales together - configured around your states, channels and schemes, not a generic walkthrough.