MAssist unifies field sales, dealer billing, trade scheme execution and contractor lead tracking on one platform - so you get real, plant-to-site visibility instead of four disconnected systems.
A unified SFA + DMS platform for building materials manufacturers and distributors. It digitizes order booking, dealer & sub-dealer billing, trade scheme execution, and contractor/project lead tracking across cement, RMC, steel & TMT, tiles & sanitaryware, paints & coatings, plywood & laminates, pipes & fittings and hardware - with offline-first mobile apps built for rural and site-level connectivity.
Start with the tiers you sell through today and add modules as your channel grows. The ecosystem also includes the Merchandising App, a no-code Dynamic Scheme Engine and gamification & nudges for field teams.
Turn the contractors, masons, plumbers, electricians and painters who decide which brand gets used on site into a loyal, rewarded channel - onboarded and engaged over a mobile app and WhatsApp.
Capture and follow up leads from contractors, builders, architects and project sites, so specification-driven demand doesn't get lost between sales and the dealer network.
Explore CRMRegion, product and dealer-level performance reports that show where offtake is accelerating and where distributor stock is piling up - plus the no-code Dynamic Scheme Engine.
Analytics pageEvery tier a building-material SKU passes through runs on the same data, so a stock-out, a scheme dispute or a lost contractor lead is visible the day it happens - not at month-end.
Beat planning and order booking via SFA; distributor and depot stock plus secondary billing via DMS.
Counter billing via Mobile POS and showroom execution via the Merchandising App, with dealer and retailer secondary sales flowing live back to HO.
Builder, contractor and architect leads captured and followed up in CRM, so specification-led demand stays in the same view as counter sales.
Integrates with the stack you already run
Built for scheme-heavy trade - configure slab discounts, QPS and credit-linked dealer incentives with no code, and see execution and payout status in real time.
Contractor & project leads captured - builder, architect and site enquiries land in CRM instead of falling through the cracks between the sales team and dealers.
Offline-first for rural markets and active sites - reps and dealers keep working through connectivity gaps; data syncs the moment a signal returns.
Connects to the ERP you already run - SAP, Oracle, Dynamics, Tally, Busy, Marg - plus gamification, nudges and mAIsy, the AI sales co-pilot.
MAssist connects field sales, distributor stock, dealer billing and contractor lead tracking on one platform. It digitizes order booking and beat planning through SFA, gives real-time primary and secondary stock visibility through its DMS, captures builder and contractor leads through its CRM, and rewards the contractors and masons who influence brand choice through its Influencer App.
Yes. Counter-based trade through dealers, sub-dealers and hardware or tile showrooms runs through the SFA and Mobile POS applications, while builder, contractor and architect leads are captured and followed up through MAssist's CRM and Lead Management module - so project pipeline and counter sales sit in the same view.
MAssist's Dynamic Scheme Engine lets you configure slab discounts, quantity purchase schemes and credit-linked dealer incentives without writing code. Schemes update instantly across the sales force and dealer apps, calculations run automatically, and execution and payout status are visible in real time.
Yes. MAssist's mobile apps are built offline-first. Field reps and dealers can log visits, book orders, bill sales and mark attendance without an active connection, and everything syncs automatically once network is restored - which matters for tier-3/4 markets and active project sites.
Yes. MAssist integrates with common ERP and finance systems including SAP, Oracle, Microsoft Dynamics, Tally, Busy and Marg, along with tools like Power BI, Tableau and Google Workspace, so plant, distributor and dealer data stay synchronized without manual reconciliation.
Timelines depend on the size and complexity of your dealer network, but most implementations move through guided onboarding, data migration and configuration within a few weeks - backed by hands-on training and ongoing support rather than a self-serve rollout.
Most brands start with Sales Force Automation and the Distributor Management System, then add the Influencer App, CRM and Lead Management, Mobile POS, Merchandising Application, and BI & Analytics as their channel mix and reporting needs grow.
MAssist is built on ISO-certified information security practices and aligns with GDPR and India's DPDPA, with VAPT testing and CMMI Level 3 process maturity covering every module, from field apps to BI dashboards.
Every building materials brand sells differently - bagged cement on credit, project-driven steel, specification-led tiles and paints. Talk to us for a demo built around your channel tiers, trade schemes and contractor pipeline - not a generic walkthrough.