Industry - Consumer Durables & Electronics

Run your dealer network, showroom floor & field team on one connected system.

MAssist is the AI-driven sales & distribution platform built for consumer durables and electronics brands - dealer & distributor management, showroom merchandising, in-store promoters and secondary sales visibility, unified in one ecosystem.

Multi-brand dealer counters Modern trade & LFR promoters SAP - Oracle - Tally ready
Factory - living room - one system LIVE
FACTORY DISTRIBUTOR DEALER CONSUMER
~1 wkGuided go-live
8 appsOne ecosystem

What is MAssist for Consumer Durables?

An AI-driven SFA + DMS platform for consumer durables and electronics brands - unifying dealer & distributor management, showroom merchandising, in-store promoter tracking and secondary sales visibility across multi-brand counters, modern trade and large-format retail, with SAP/Oracle/Tally sync and a ~1-week go-live.

The MAssist platform

One ecosystem, mapped to how durables go to market

Every module below is part of MAssist's unified SFA + DMS ecosystem - configured for the multi-tier, multi-brand reality of consumer durables distribution. It also includes CRM, Mobile POS and Van Sales for the parts of the channel that need them.

01
SFA · Field

Sales Force Automation (SFA)

  • Digitized beat plans, dealer order booking, attendance and daily reporting for field reps.
  • Reps call on distributors, multi-brand dealers and retail counters from one app.
  • Real-time visibility for regional and area sales managers, not end-of-day reports.
SFA product page
02
DMS · Distributor

Distributor Management System (DMS)

  • Track distributor stock, secondary sales and fulfilment in real time.
  • Primary billing, secondary sell-out and tertiary retail movement on one screen.
  • No more three disconnected registers for one distributor's activity.
DMS product page
03
Dealer · vDMS

Dealer Application & Virtual DMS

Give multi-brand dealer counters a lightweight way to transact - no full ERP required on their side.

  • Dealers place orders, see live stock and scheme updates, and track their own performance.
  • Built for counters that stock three or four competing durables brands side by side.
  • Van Sales / Ready Stock and Mobile POS extend on-the-spot billing to the field.
Part of the MAssist ecosystem
04
MT · LFR

In-Store Promoter's App

For brand promoters at modern trade and large-format retail - attendance, demonstrations, competitor tracking and daily reporting from the counter.

Promoter App
05
Showroom - POSM

Merchandising App

Capture shelf and showroom photos, validate planogram and POSM compliance, and flag visibility gaps at dealer showrooms as they happen.

Scheme compliance guide
06
Analytics - AI

BI & Analytics

SKU-level, dealer-level and region-level reporting on sell-out, coverage and scheme performance - the data your ERP and finance teams already trust, in one dashboard.

Analytics page
Visibility, end to end

Dealers, modern trade & distributors - on one connected system

Route-to-market visibility across every tier a durables SKU passes through - a stock-out, scheme dispute or display gap is visible the day it happens, not at month-end.

Multi-brand counters

Dealers & Showrooms

Order placement, live stock and scheme visibility through the Dealer App & Virtual DMS - even for counters carrying competing brands.

Croma - Reliance Digital

Modern Trade & LFR

In-store promoters and merchandising captured at large-format retail: attendance, demos, shelf compliance and competitor activity.

Primary + secondary

Distributor Network

Distributor stock, secondary billing and scheme eligibility via DMS - synced with the primary billing that flows from your ERP.

Read: beat planning vs dynamic route optimization
  • Century Plyboards company logo
  • Iffco Tokio
  • Nykaa
  • Colorbar
  • Rupa
  • Volvo Eicher
  • Times of India
  • Samsung
  • kajaria
  • Heilderburg Cement
  • Friends
  • Denver
  • Casio
  • Bikaji
  • Bharat Petrolium
Built for the durables channel

Built for the way durables go to market

1 wkTypical go-live
8Apps in one ecosystem
5-tierRoute-to-market visibility
ERPSAP - Oracle - Tally sync

Integrates with the stack you already run

SAP Oracle Microsoft Dynamics Tally AWS Power BI SAP Oracle Microsoft Dynamics Tally AWS Power BI

Why durables brands choose MAssist

01

Gamification, not just surveillance - leaderboards, achievement tracking and nudges keep dealer-facing reps and promoters engaged, instead of treating the app as a location tracker.

02

No-code Dynamic Scheme Engine - configure QPS, slabs and any dealer scheme in a few clicks, with no development cycle when a scheme changes mid-quarter.

03

Modular & offline-capable - add the Dealer, Promoter or Merchandising app as your channel mix evolves; field apps sync automatically once connectivity returns.

04

Connects to the ERP you already run - SAP, Oracle, Tally, Busy and Marg - plus mAIsy, the AI sales co-pilot for KRAs, nudges and forecasting.

FAQs

What is sales force automation for consumer durables? add

SFA for consumer durables digitizes field sales activity for reps calling on multi-brand dealers, distributors and large-format retail - covering beat planning, dealer order booking, attendance, scheme visibility and reporting, in place of manual registers and spreadsheets.

Does MAssist support multi-brand dealer networks typical in consumer durables? add

Yes. MAssist's Dealer Application and Virtual DMS digitizes order placement, stock visibility and scheme updates for dealers who often stock several competing durables brands side by side, without requiring the dealer to run a full ERP.

Can MAssist track in-store promoters at large-format retail and modern trade? add

Yes. MAssist's In-Store Promoter's Application is built for brand promoters stationed at modern trade and large-format retail counters, capturing attendance, competitor activity, demonstrations and daily reporting from the field.

How does MAssist help with showroom and shelf compliance for durables and electronics? add

The Merchandising Application lets field teams capture shelf and display photos, check planogram and POSM compliance, and report visibility gaps at dealer showrooms and retail counters in real time.

Can consumer durables brands manage dealer schemes and slabs without coding? add

Yes. MAssist's Dynamic Scheme Engine lets revenue and trade marketing teams configure quantity-based schemes (QPS), slabs and other trade promotions in a no-code interface, and pushes updates to the field and dealer network instantly.

How long does it take to deploy MAssist for a consumer durables business? add

Most MAssist customers go live within a week with guided onboarding and data migration. Field users typically become productive within 2-3 hours of training due to the mobile-first, offline-capable app design.

Does MAssist integrate with ERP systems used by consumer durables companies? add

Yes. MAssist integrates with ERP and accounting systems including SAP, Oracle, Tally, Busy and Marg, along with Microsoft 365, Google Workspace, WhatsApp and BI tools like Power BI and Tableau, so sales and stock data stay synchronised without manual re-entry.

Can schemes and promotions be customized by outlet or geography in MAssist? add

Yes. MAssist's Dynamic Scheme Engine allows schemes and trade promotions, from quantity purchase schemes to slab based discounts, to be created and applied at the outlet, distributor, or geography level without coding. Changes update instantly across the sales force, ensuring reps always work with the correct scheme for each outlet and reducing disputes at the claim settlement stage.

Does MAssist work offline? What happens in areas with poor network? add

Yes. MAssist's SFA app is built to work fully in offline mode, so reps can log visits, book orders, and mark attendance without an active connection. Data syncs automatically once connectivity is restored, which is essential for field teams operating in rural or low network areas across India.

Can MAssist integrate with existing systems like CRM, ERP, or HRMS? add

Yes. MAssist's modular architecture integrates with existing ERP systems such as SAP, Oracle, Microsoft Dynamics, and Tally, as well as CRM and HRMS platforms, through secure APIs. This eliminates data silos and keeps sales, stock, and financial workflows synchronized across departments.

How secure is sales data within MAssist SFA? add

MAssist protects sales and distribution data with enterprise grade encryption, role based access controls, and hierarchy based data visibility, so users only see information relevant to their role. This protection spans every module, from the field sales app to backend analytics dashboards, and follows international data security standards.

What are AI agents in SFA, and how do they impact sales productivity? add

AI agents in SFA act as virtual assistants for field reps and managers, automating routine reporting, generating real time activity summaries, and surfacing next best actions such as which outlet to prioritize or which product to recommend based on purchase history. This reduces the administrative burden on reps and helps managers spot performance issues, like a dip in productive call rate, before they show up in month end numbers.

How does MAssist's AI powered SFA improve visibility for sales managers? add

MAssist's AI powered SFA gives sales managers real time dashboards covering order volumes, beat plan adherence, scheme compliance, and rep level performance, replacing the delay of manual, end of day reporting. Deviation reports that compare planned routes against actual visits, combined with exception alerts, let managers spot and address problems as they happen rather than discovering them weeks later.

How long does it take to implement the MAssist SFA solution, and what support is provided post implementation? add

Most businesses complete MAssist SFA implementation within a few weeks, depending on team size, integration requirements, and the complexity of scheme and hierarchy setup. MAssist's support team stays involved beyond go live, helping with training, adoption, and configuration questions as they come up in the field. Businesses typically start seeing measurable improvement in order volumes and field execution within three to six months of rollout.

Get started

Ready to see MAssist configured for your FMCG business?

Every FMCG business has its own distribution DNA - a 50-rep regional team or a national force running thousands of outlets. Talk to us for a demo built around your actual territory structure, trade mix, and distributor network - not a generic walkthrough.